Welcome to the first post of my
Weekly Whine.
I've hit the bitch button so let's go...This weeks topic:
- TV Commercials being played at movie theatres, prior to the movie starting.
First off, I have no problems with a company making a buck, I'm not a communist. However, with the prices we are paying to see these watered-down-for-the-masses Hollywood flicks, the last thing we need is TV commercials. The following is the cost to see a movie (from Empire Theatres, Bayers Lake)...These are Canadian dollars!
Ticket prices (including HST)
- Adult (18-64) $10.75
- Youth (14-17) $8.75
- Children (3-13) $5.50
- Golden Age (64+) $5.50
- Mon-Thur: Matinee & Evenings $7.25
- Fri-Sun Matinees $7.50
Once I've paid admission that should be it, I shouldn't have "to pay" again by being forced to watch ads. When I buy a CD or DVD, I don't expect commercials and I am not forced to see/hear them. The business model is based on profits from sales, not ad revenue. It should be the same from theatres. For years, movie theatres earn most revenue from concession sales (more on concessions, shortly) therefore, the business model, like CD's and DVD's is based on sales. TV is different, we all accept commercials as a necessary evil while watching TV. TV's revenue is generated from ads, we get it and most don't mind. Or, you can change the channel to avoid ads.
Theatres have an unfair advantage, most movie goers try to get to a screening early to get decent seats. Being in a dark theatre with surround sound gives new definition to the term captive audience. We have no choice but to watch, what else can you do, hide under the seat? I go to a movie to escape for 2 hours. Being forced to view TV commercials prior to the movie detracts from that escapism. Some may argue the previews shown for up-coming movies is advertising, it is, but I personally enjoy previews. It helps me decide if I want to spend the money on future movies.
The scary thing is, if people accept this and don't complain, it will only get worse. Will we reach the point where the lines between TV and movies converge? The only difference would be the size of the screen, the admission price (Free vs. $10.75) and if I need to leave my warm rec room. When Empire Theatres opened in Bayers Lake, we as a family could attend a movie and buy concessions for under $30.00. Today that cost would be clse to $80.00...That is shocking! I have not seen many movies in the past 10 years that justify me spending $80.00.
If the theatres forced viewers to watch ads and as a result reduced the price of admission, I wouldn't mind the commercials. It appears the commercials are in place to simply pad the bottom line. How much profit is enough? How much are people willing to spend on a movie? I'm at the point where I would like to save my money for a decent home theatre system and rent or buy previously viewed DVD's. I can make my own popcorn for pennies and use real butter for the topping, not that yellow mystery liquid they serve in theatres.
The other item I would like to cover is concessions. Does anybody really need a 45 gallon drum of soda? And, to top it off, is it worth $4.00? $3.75 for a chocolate bar?!?! Awhile back I watched a documentary on PBS about farmers, specifically corn farmers in the US. They stated corn is so abundant, thanks to government subsidies for US corn farmers, the bag, containing your popcorn, cost more to make then the popcorn itself. These theatres have balls as big as grapefruits to charge me $4.75 for a bag of popcorn. We bring our own concessions and I'm waiting for the day some 16 year old theatre employee tells me I can't bring it in.
So, what can we do? Apparently not much, except notify the theatre owners of our displeasure, boycott the theatre and/or inform the ad companies that we will boycott their products. I read where some viewers boo very loudly or scream "no commercials" while the ads are running. It sounds like a great idea, especially if you have enough people in your group.
Well, that's my little whine for the week, please, pass the cheese.
I'm BC and I'll BC'ing ya